Tailored social media for design enthusiasts

How to capture the attention of architects and interior designers? Through creative storytelling, visually appealing content, and a cohesive brand presence. While building the social media communication for Cosentino, we focused on highlighting the brand’s products and showing how they perform in everyday spaces.

• Reaching new audiences - especially architects and designers, who are a key target group - through well-crafted content and precisely targeted marketing activities

• Increasing user engagement on social media by sharing inspiring, high-quality content

• Creating materials that help the brand stand out in the competitive world of design

• Carefully selected audiovisual materials to reflect the texture, color, and details of Cosentino products

• Story-driven content designed to inspire architects and designers to incorporate Cosentino into their projects

• Lifestyle-based visuals showcasing products in realistic settings to make them relatable and aspirational

• Collaborations with creators whose aesthetics perfectly align with the brand, reinforcing an authentic image

• A cohesive visual communication style that reflects both the aesthetic and the identity of the brand

• Content that highlights the functionality and high quality of Cosentino products

• Stronger brand awareness and long-term engagement with the core audience