Bakoma
After our successful collaboration on the Bakoma BIO line, it was time to take our partnership with the brand to the next level. This time, we took on communication for the skyr category - giving it a fresh, new character right from the start. We presented skyr as an everyday product - light, filling, and full of energy. Humor, wordplay, dynamic illustrations, and appetizing visuals made the entire campaign feel fresh and uplifting - like the first spoonful of your favorite skyr.
Challenge
Differentiate Bakoma’s skyr from competitors
Break the stereotype of skyr as a product “only for fitness freaks” and athletes
Build the image of skyr as an everyday, convenient, and tasty choice for everyone
Successfully launch social media channels from scratch – building communities on Facebook, Instagram, and TikTok
Maximize reach and engagement in a highly competitive segment
Implementation
In-depth market and consumer analysis – social listening, focus groups, shelf audits, and industry reports
Development of a new, cohesive communication strategy with the key message “Always in great shape” – with a double meaning referring both to body shape and product form
Full social media management (FB, IG, TikTok) – from creative concepts, graphics, and video production to publishing schedules, moderation, ad campaigns, and reporting
Creation of joyful illustrations that stand out from the competition and build an emotional connection with the audience
Authentic, relatable content tailored to the target group – active, health-conscious people without the “fitness elitism” attitude
Design and implementation of a dedicated product landing page highlighting skyr’s variety and nutritional value
Results
Successfully broke the stereotype of skyr as a product only for athletes
Significant increase in brand awareness and product recognition on the market
Dynamic growth of new social media channels – profiles are gaining traction and engaging ever-growing communities
Communication full of humor, lightness, and delicious visuals that spark smiles and positive emotions
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