Bakoma
Today, when life runs at full speed, we value what’s simple and authentic more than ever. That’s exactly what Bakoma’s Bio yogurts stand for. Natural ingredients, no unnecessary additives, and that clean, honest taste. It’s that simple: choosing naturalness, Polish quality, and a slow-living mindset. Perfect for a quick breakfast, a healthy midday snack, or a moment of calm.
Challenge
Refresh Facebook communication so it clearly stands out from the competition and shows that a healthy choice can be simple, enjoyable, and accessible to everyone.
Highlight both rational and emotional product benefits: short ingredient list, natural origin, safety, quality, and health.
Break through the low consumer awareness around Bio certifications.
Implementation
Conducted an in-depth analysis of the market and the target group: women aged 18–49, health- and eco-conscious, active in their daily lives.
Developed the creative idea “It’s That Simple,” centered on what matters most — simple ingredients, a clear message, and everyday choices that make life easier.
Created a new visual identity: light, aesthetic, and clean — featuring doodle-art elements, a dedicated stamp, and natural color tones.
Crafted short, interactive, and creative messages that engage the community and encourage them to co-create content.
Introduced animated formats to the communication mix, adding energy, boosting attention, and increasing audience engagement.
Results
Strengthened the perception of the Bio category as natural, authentic, and Polish.
Increased engagement on Facebook.
Built positive emotions around choosing a conscious, eco-friendly lifestyle every day.
PKO Ubezpieczenia entrusted us with managing its social media presence. We took on the challenge of creating content that reflects the brand’s identity while staying close to the everyday experiences of its audience. In doing so, we gave the brand’s communication a new rhythm.
Not every hero wears a cape. The real ones work quietly and consistently. Just like ISOVER, part of the Saint-Gobain Group, a brand that simply does its job. Day after day. Year after year. Decade after decade. Our task was to translate the global strategy into a local story that would resonate with three target audiences. We built a narrative in which the brand steps back to give space to people and their needs. They are the heroes, while ISOVER remains the silent ally that makes sure everything works exactly as it should.
In collaboration with MediaMarkt, we launched an innovative project for gaming enthusiasts that has become a true game-changer! The Gaming Zone initiative is a unique combination of creative approaches and cutting-edge tools, attracting thousands of people across Poland.
This website uses cookies to ensure the best quality experience for you on our site! Cookie Policy
I understand