Agata Palmowska joins Great Minds as Head of Creative
Agata Palmowska has joined Great Minds as Head of Creative. With over 17 years of experience, a portfolio of top global brands, and numerous industry awards, she’ll be leading the creative team with a strong focus on digital.
18.06.2025
Karolina Liberka joins PTBRiO – and why we’re so proud!
We’re proud to announce that Karolina Liberka, Head of Strategy and Innovation at Garden of Words Group, has joined the Polish Association of Market and Opinion Researchers (PTBRiO). This recognition highlights her strength in qualitative and netnographic research – and deepens our commitment to strategies grounded in real human understanding.
30.05.2025
Why every strategist should spend time at the mall – even if they can’t stand It
A strategist out of touch with consumer reality is walking on thin ice. This piece explores why regular visits to shopping malls aren’t a quirky indulgence but a must-do for anyone shaping marketing strategy – even if the background music gives you a headache.
23.05.2025
From adaptogens to Air Up: 4 microtrends redefining what (and how) we drink
In 2025, drinks are more than just about taste or hydration. They’re about emotions, experiences, and personal identity. Discover 4 microtrends reshaping how (and why) we drink – from adaptogens to Air Up – and what they mean for brands and marketers.
11.04.2025
Digital Marketing trends for the beauty industry – what you need to know.
The future of beauty marketing is here! AI-driven personalization, TikTok-fueled social commerce, and eco-conscious branding — 2025 is all about innovation. Want your beauty brand to lead, not follow? Let’s dive into the key trends that will shape the digital landscape.
25.02.2025
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